Project context

Ant Fortune needed a clearer brand presence around investment products and related topics in China's domestic search environment. Customer searches were not limited to the brand name; they included index funds, steady investing, how to compare options and how to understand risk.

Project goal

The work aimed to build a content foundation around priority categories, improve the visibility of brand-relevant content on Baidu and Zhihu, and use sustained content and information work to improve the brand information customers encountered.

What the work involved

  • Organise customer questions and content directions around index funds, steady investing and related category terms
  • Build category content from the ground up and create a topic base that could expand over time
  • Improve the expression and search presentation of brand-relevant content
  • Connect content with brand information and reputation work so that the programme supported brand credibility

Reported project-period results

Baidu non-negative up to +25%Highest reported change during the engagement
Zhihu non-negative up to +10%Highest reported change during the engagement
AI aggregation appearanceSelected brand content appeared in Baidu and Zhihu AI aggregations
Reporting and attribution noteThe website does not reproduce the complete reporting period, sampling method, baseline values or underlying data. These are project-period results and cannot guarantee future outcomes.

What this case demonstrates

It demonstrates experience organising content for a complex financial category, connecting search intent with brand information and observing change through project reporting. A new overseas SEO or GEO project would begin with a fresh diagnosis of the industry, market, platform and goal instead of reusing this case as a forecast.

Boundaries

This is a China-market project on Baidu and Zhihu. It is neither a Google SEO result nor an overseas GEO result. The platforms distribute content, select sources and measure visibility differently, so conclusions are not transferred directly.

FAQ

Do these figures prove Google SEO performance?

No. This project took place in the China market on Baidu and Zhihu. It supports domestic search-content and project reporting experience but cannot be transferred directly to Google.

What does non-negative sentiment mean?

This page follows the measure used in the project-period report. The original project record should be consulted for the complete definition; the website does not contain the underlying data needed to recalculate every part of the method.

Does appearing in an AI aggregation guarantee future citations?

No. The observation relates to a specific platform and time. It is project-period evidence, not a promise of future or cross-platform citation.